In the last post for JetBlue’s Into the Blue blog series on customer experience lessons learned in 2017, Liliana Petrova and her guests explore different ways to envision the future so you can build it effectively.
“Don’t tie it to technology, tie it to an aspiration.” is the advice of Allegra Burnette, former Forrester consultant.
Liliana’s and JetBlue’s leap into the unknown is using micro-innovation and empathy to create consistent memorable experiences for the customer at every possible interaction while keeping in mind their true North Star.
Read more and watch the video.
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